An Innovative
UX/UI Designer.

Learn more about my background, motivations, aspirations and career. View a snapshot of my education, skillset, experiences and awards.

More than a designer, I'm a storyteller at heart, weaving narratives through my designs.

My philosophy? Every app tells a story, and every interface is a journey. I find joy in simple things — a well-crafted espresso, the crisp pages of a new book, and the quiet buzz of a city at dawn.

UX/UI designer with a First-Class B.Sc. in Digital Design, awarded for excellence in UX/UI design and collaborative work. Focuses on digital product design for web and mobile platforms with a strong understanding of the end-to-end design process and design systems. Proven experience with consistent and scalable designs that are accessible and reusable.

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My Skills

Soft Skills - Cross-functional collaboration, stakeholder communication, presentation, problem solving, strategic thinking.
Design Methodologies - UX, website & mobile Design, user Journey Maps, wireframes, sketches, Iconography & imagery, high fidelity prototyping, user flows, stakeholder maps, experience maps, user research, usability testing, Competitor & market analysis, Persona creation, Information architecture, design systems, Interaction design, Heuristic evaluation, Responsive design, Micro-interactions and basic JavaScript.
Basic Coding - HTML, CSS, Python, JavaScript, C#
Emerging Technology - Generative AI for Content & Design

Proficient in Figma, Adobe Creative Suite, and Framer.
Strong understanding of user-centered design principles.
Ability to conduct comprehensive user research and usability testing.
Excellent problem-solving skills and attention to detail.

Education

BSc. in Digital Design, Brunel University London, UK, 2021-2025
Major Design Project: "Autonomous Ride Hailing Service" — Designed a platform to revolutionize ride hailing in London, researching the positive effects of autonomy within the city and human needs and interactions around planning, ideation, and iterative design to create a user-friendly interface for mobile platforms.
Relevant Coursework: Digital Experiences, User Experience Principles, Graphic Design, Branding

Experience

Junior UX/UI Freelancer, JBrown International, London, UK, October 2025

UI/UX Delivery: Assisted the design process of the corporate website, delivering UI iterations and design components for high fidelity Figma prototypes, resulting in a 25% faster developer handoff time.
Design Systems: Managed Figma design systems and core assets to build reusable designs, ensuring consistency and scalability
Cross-Functional Collaboration: Worked with front end developers and project coordinators in an agile environment using Miro, ensuring effective communication between stakeholders and team.
Stakeholder Management: Produced data driven presentations that justified design decisions and logic, facilitating faster project approvals by 40%.

Brand Designer, JBrown International, London, UK, October 2025

Assisting the external web development team with the creation and implementation of the new company website.
Updating and maintaining the company’s brand guidelines.
Preparing marketing materials, including brochures, sales boards, and other promotional content
Assisting with the planning and coordination of company events and providing support with social media management, including content creation and scheduling.

Digital Design Placement, London Business Partnership, London, UK, July 2023 — March 2024

UX Optimisations: Conducted heuristic evaluations on corporate website and refining web interfaces and layouts using Figma, leading to an impactful improvement in site navigation and experience by 60%.
Design Strategy: Developed and took ownership of the design system and asset library, maintaing design consistency across web interfaces.
Stakeholder Management: Collaborated with technical and non-technical stakeholders to present and justify design decisions, resulting in faster project approvals by 50%.
Requirement Gathering: Designed user flows and refined the user experience by researching client pain points and needs, resulting in a 15% website engagement increase and an improved experience.

Digital Design Officer, London Business Partnership, London, UK, July 2023 — March 2024

Graphic design for new brand identity (logo, banners, leaflets, business cards), strengthening consistency across digital and print. Resulting in a more professional and recognisable presence for clients and stakeholders.
Led the front and back-end redesign of the company website (homepage and services), creating user flows, wireframes, and prototypes. Improving navigation clarity and boosting enquiries through a more visual and user-friendly layout.
Digital media for content on social media using Adobe Illustrator, Photoshop and After Effects. Increasing engagement and visibility across the company’s social media channels; Twitter, Facebook and Instagram.
Supported client communications through visual and digital designs. Delivering presentations and collateral that enhanced client retention and reinforced the consultancy’s credibility; PowerPoint and email templates.

Awards

Best UX/UI Digital Design, Brunel University, London, UK, 2025

End-of-Year Showcase (Made in Brunel): Awarded across the entire design department for research-driven, high-fidelity UX/UI prototypes for my major project. Recognised by industry and academic judges for exceptional front end, back end, usability, accessibility, and professional execution across mobile and in-vehicle contexts.

Best Collaborative Design, Co-Innovate, London, UK, 2023

Co-Innovate London (with Brunel University): Received for working with Flourish Wellbeing in a multi-disciplinary team to deliver a transformative digital presence. Contributed brand identity design and website UI, helping the business establish a professional, engaging, and user-friendly online appearance. Recognised by an industry panel for creative computing in graphic design, UX/UI that produced a tangible impact on client growth and visibility.

Proficient in Figma, Adobe Creative Suite, and Framer.
Strong understanding of user-centered design principles.
Ability to conduct comprehensive user research and usability testing.
Excellent problem-solving skills and attention to detail.

Training & Certifications

Design Handoff in Figma, Coursera, August 2025
Generative AI Content Creation, Adobe, July 2025
Generative AI, DeepLearning.AI, July 2025
User Experience Design, Georgia Institute of Technology, June 2025
Coding Foundations, Staff Skills Academy+, March 2026

Proficient in Figma, Adobe Creative Suite, and Framer.
Strong understanding of user-centered design principles.
Ability to conduct comprehensive user research and usability testing.
Excellent problem-solving skills and attention to detail.

A Nature enthusiast and an Artist

Inspiration strikes me in the quiet moments — during early morning walks along natures paths in a park, while exploring the latest exhibit at musuems.

I'm a gamer who enjoys immersive storytelling, capturing and a sci-fi enthusiast, always intrigued by the blend of technology and human imagination.

Thoughtfully Minimal

I value minimal, clean and simple designs that take a user centred approach to designing meaningful products. Much like the environment I work in, minimal and straightforward that reflects the designs I craft in my projects.

Thoughtfully Minimal

Looking ahead

As I immerse deeper into the world of digital & graphic design, I'm particularly excited about the potential of integrating sustainable practices into digital design, thereby embedding a layer of environmental responsibility directly into the user experience.

I dream of contributing to projects that not only look good but also do good — for people and the planet. I'm also keen on exploring how AI can further personalize user experiences without losing the human touch.

Haaris Ahmed

Haaris Ahmed

Haaris Ahmed